Yes, You Can Have It All
Had she stayed vanilla or only incorporated one piece of her personal puzzle, she would have felt distracted and uneasy about the business she was building, like something was missing all along.
Yes, You Can Have It All
I was talking to one of my favourite clients today. I adore her and her amazing energy. So when she came to me, stuck and stressed, we dove right in to what was going on.
She had come so far since our last session, but hit a road block when she was designing her offers. She had two very important passions and was conflicted because she felt miserable building a business around one and not the other. It was enough to stop her right in her tracks.
You see, the energy and momentum in our businesses come from the passion we have for what we are building. When we don’t have passion for what we are building, we get stalled. But in this case, having so much passion to spread around was causing the same inertia.
What my client hadn’t figured out was how to design her business to incorporate both. If she couldn’t live without either, there was a good chance that it was because they somehow needed each other, at least in the work she wanted to do.
We spent the next 90 minutes digging deep into her own particular perspective on the work she wanted to do and uncovered an offer that nicely incorporated both passions and actually made perfect sense. This was her very own brand and what differentiates her in her market.
You know what else it is? It’s her rally cry. And it’s THE reason she’s going to launch this business and INSTANTLY find her people.
Had she stayed vanilla or only incorporated one piece of her personal puzzle, she would have felt distracted and uneasy about the business she was building, like something was missing all along. She wouldn’t have been able to create the unique and compelling offer she had envisioned that would give her clients a new lease on life.
And those clients, who will be so completely served by her in a way they can’t find anywhere else? They will be eternally thankful that she sought the help she needed to build the business that she knew would have the most impact for both her and the fortunate clients she will serve.
Never give up pursuing your vision, even if you can’t see the immediate path.
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Tell me in the comments…
What passions are you trying to incorporate into your business? How will this help your clients?
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