Would You Ask A Chef How to Fly a Plane?

Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability.

by | Jan 18, 2018 | 0 comments

Would You Ask a Chef How to Fly a Plane?

Or a ballerina how to pour concrete?⠀

Then why are you asking people who have never built and run a business how to build yours?⠀

We’re getting a little soap box-y today but I’ve gotta get this out.⠀

I do my fair share of rummaging around the Internets, watching and listening, seeing what my clients are paying attention to. What I’m seeing is disheartening.⠀

Imagine you’re at a place in your business where you just aren’t sure what to do next. Pressures are on from all directions and it’s made you feel like you’re on a knife edge, with lots of ways to fall off that edge, leaving you paralyzed.⠀

So, you search for “Business coach”. You find lots and lots of results, and that makes you feel even more stressed out. Oh, here’s one that sounds legit – she’s made lots of people heaps of money and promises to make your business successful. So, you sign up for her program and learn lots about building an email funnel.⠀

At the end, you’re in the same place, except you have an email funnel. One of my clients even got the advice to just go and get a job. Really?⠀

Dig a little deeper into these promises. Dig a little deeper into these people. Do you really need an email funnel or do you need someone who has seen a lot, practiced a lot, and had the experience of being right where you are, bumps and bruises included?

Also be cautious of only corporate experience. Just because you were a manager in a big corporation doesn’t mean you know how to run a small business. I actually think this kind of experience can be useful but it has to be transformed with an entrepreneurial lens.⠀

Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability. You want to solve YOUR problems, not one from a textbook.⠀

If you have an email funnel problem, hire the email funnel expert. Just don’t expect them to set you up on an overall strategy for success.⠀

Tell me in the comments…

What do you think are the most important things you would like to see in a business coach?

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Stephanie Hayes Business Strategist and Coach for Small Business and Entrepreneurs. What to do when you're feeling stuck in your business? How to scale your business to get sustainable growth? Stephanie is a business success coach for experienced entrepreneurs, creating detailed business models and plans (Vancouver).

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