Would You Ask A Chef How to Fly a Plane?
Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability.
Would You Ask a Chef How to Fly a Plane?
Or a ballerina how to pour concrete?⠀
Then why are you asking people who have never built and run a business how to build yours?⠀
We’re getting a little soap box-y today but I’ve gotta get this out.⠀
I do my fair share of rummaging around the Internets, watching and listening, seeing what my clients are paying attention to. What I’m seeing is disheartening.⠀
Imagine you’re at a place in your business where you just aren’t sure what to do next. Pressures are on from all directions and it’s made you feel like you’re on a knife edge, with lots of ways to fall off that edge, leaving you paralyzed.⠀
So, you search for “Business coach”. You find lots and lots of results, and that makes you feel even more stressed out. Oh, here’s one that sounds legit – she’s made lots of people heaps of money and promises to make your business successful. So, you sign up for her program and learn lots about building an email funnel.⠀
At the end, you’re in the same place, except you have an email funnel. One of my clients even got the advice to just go and get a job. Really?⠀
Dig a little deeper into these promises. Dig a little deeper into these people. Do you really need an email funnel or do you need someone who has seen a lot, practiced a lot, and had the experience of being right where you are, bumps and bruises included?
Also be cautious of only corporate experience. Just because you were a manager in a big corporation doesn’t mean you know how to run a small business. I actually think this kind of experience can be useful but it has to be transformed with an entrepreneurial lens.⠀
Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability. You want to solve YOUR problems, not one from a textbook.⠀
If you have an email funnel problem, hire the email funnel expert. Just don’t expect them to set you up on an overall strategy for success.⠀
Tell me in the comments…
What do you think are the most important things you would like to see in a business coach?
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