Why You Can’t Figure Out What Your Customer Wants

The good news is that the solution to your problem also has very positive side effects for your business, and is actually pretty fun.

by | Dec 24, 2017 | 0 comments

Why Can’t You Figure Out What Your Customer Wants?⠀

You have tried and tried to get that offer right. You’ve made a thousand opt-ins, but none of them have really stuck. Your ads get mediocre results. Your sales copy is all over the place. ⠀

The worst part? You have no idea how to make it better because every time you start building something else, it feels like a crap shoot. Surely this can’t be the way, hit and miss? Trial and error?⠀

You’re right. It’s not. What that is, is a big fat waste of your very precious time and you should just stop right now and put your content-offer-ad-sales page making machine on idle for a moment while I tell you how to fix this.

The good news is that the solution to your problem also has very positive side effects for your business, and is actually pretty fun.⠀

So, think about shopping for gifts for people. This should be a recent and fresh feeling. There are always those people on your gift-giving list who make your stomach tighten up and you feel a complete block when it comes to buying something for them.⠀

You toss and turn and go over and over all the options but they are just impossible. You know why? Because you don’t know them well enough. ⠀

My kids, for instance, are super easy to shop for. They live with me, I spend all my free time with them, they grew in my body and I talk to them constantly. I can’t know someone better than them, and gift giving is a breeze. ⠀

My kids’ teachers? No idea. I speak to them rarely, and it’s always pleasantries or we are focused on my kid. I wouldn’t have a clue how to buy them a meaningful gift. So they get wine and Advil.⠀

Now, think about your customers. Do you feel like you know them like I do my kids, or do you waffle when you think of what they want or need?⠀

If the latter, go out and get to know them. Ask for coffee dates with potential customers – no pitching. Be social and engage with them, immerse yourself in their world. Give away a free session or product and see how they use it.

Listen and watch. Everything you need to know is right there, waiting to be seen.

Tell me in the comments…

What gift would make your potential customers’ lives better?

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Stephanie Hayes Business Strategist and Coach for Small Business and Entrepreneurs. What to do when you're feeling stuck in your business? How to scale your business to get sustainable growth? Stephanie is a business success coach for experienced entrepreneurs, creating detailed business models and plans (Vancouver).

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