What If You Had No Competitors? What Would Happen?
Doesn’t that sound nice? Why can’t you have that now?
What if you had no competitors?
What if you couldn’t get that sinking feeling in your stomach when you see someone else doing something close to you, with a fancier website, more intriguing programs, more stylish photos…?
Well, Judgey McJudge-a-lot, you know what would happen?
You’d focus solely on your work, on how awesome you are, how unique what you offer is, and how it’s perfectly suited to your customers. Those customers that are your perfect people and dying for exactly what you have.
You would spend all your energy on being open, collaborative, abundant and proud of what you’ve built. You would see just how many potential customers there are out there for you.
You would love your photos and your website and your programs.
Doesn’t that sound nice?
Why can’t you have that now?
I don’t believe in competition. I believe in adjacent businesses, and shared vision. I believe in common interests and common goals. There are lots of us with these.
But there’s only one of you. Only one of you who will do your thing in exactly this way with exactly these skills and exactly this experience and for exactly these people. You have become such a complex and intricately nuanced individual, it’s impossible to have competition.
I am a business strategist and coach. I grew up in the technology world. I worked in marketing, project management, sales, design, development, change management, business analysis, and leadership positions. I have two kids, a boy and a girl. I live in Canada, on the ocean, and I spent most of my life in small business and startups.
I like very structured work and have built a program that is comprehensive and deep. I like smart, sassy people who like to laugh. I’m no nonsense, and not frilly (or sparkly). I like customers who work hard and can be vulnerable and ask for help.
And that coach over there? Completely different life, experiences, personality. Her customers want her, mine want me. If I’m trying to be her, I’m not being what my customers want.
So double down on you, because it’s exactly what your customers want. ⠀
Tell me in the comments…
What would happen if you had no competition?
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