What Do You Want To Be Known For? Your Appearance Or Your Brand?
What you want to be known for should feel in absolute alignment with the work that you do and the way you do it.
What do you want to be known for?
I’ve been thinking a lot about my brand recently, which is actually kind of an ongoing process. As I learn more about my customers, and continue to deliver my work, I’m becoming more clear about my brand, which means my customers are getting more and more clear about my brand, and that’s always a good thing.
Your brand is what your customers say about you, not your logo or your website, or your colours, fonts or business cards. It’s the essence of what you are known for, and what you’ve done to stand out in your community for your people.
There’s a subtle difference between how you appear and what you’re known for. How you appear is a carefully crafted image of your business or yourself, but it lacks the element of evidence, which is so acutely important to giving your customers reasons to believe. What you’re known for is actually something you can’t really change if you’ve been out there doing your work in the best way you know how, and the lucky recipients of your work will reflect that back at you.
And then, you’ve got something to run with. Irrefutable evidence that you are known for something. There is nothing more powerful on which to build your brand.
To be that powerful, though, what you are known for needs to be in alignment with your values, goals and vision. Take a quick check – what do your customers say is your top, most celebrated asset? And does that feel like a warm glow right in the centre of your overworked body? If yes, full steam ahead! If no, it’s time to take another look at your business model.
What you want to be known for should feel in absolute alignment with the work that you do and the way you do it. It should be evident in every single thing that you do.⠀
Tell me in the comments…
So, where are you at now? Are you working on your appearance or are you working on your brand?
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