Pricing Is Energy and It’s Always an Exchange

When you are aware of the energy that your pricing creates, you can move a customer through a much more aligned sales process such that they feel empowered and excited all the way through to delivery.

by | Apr 6, 2018 | 0 comments

Pricing Is Energy and It’s Always an Exchange

Let’s say you’re looking for some help with a business problem you have. You’ve identified three coaches that you think you’d like to work with.

It’s really important that you get this right, because money doesn’t grow on trees (obvs) but also, you can’t afford to wait any longer to solve this problem you’ve got. Your business is dependent on it being better.

One has a program priced at $900 for 6 months.

The next has a program priced at $8000 for 6 months.

The third has a program priced at $2500 for 6 months.

They all offer relatively the same work and promise similar outcomes and have provided numerous reasons to believe they are the best (none of which you have verified yet).

How do you choose?
What’s your assessment of the three options?
Based just on their price, what could you tell me about their service?

While Option 1 appears on paper to be a good deal, relative to the others, you will probably actually give this one a miss because it’s priced so low that you worry it’s amateur.

Option 2 will likely feel like a VIP option and probably is going to get you the results you need and more.

Option 3 will probably get you the results you need and will be good enough. There might be a bit of a gamble but at least you’re not betting $8000.

Now, imagine forking over your money in each situation. How do you feel now?

Your expectations are going to be different for each, and therefore the energy you bring in to each option will differ.

Similarly, the energy with which your service provider comes into the provision of your services also differs with what they receive.

Once your money leaves your hands, you move from empowered to vulnerable. But, in doing so, you also move your provider from vulnerable to empowered.

When you are aware of the energy that your pricing creates, you can move a customer through a much more aligned sales process such that they feel empowered and excited all the way through to delivery.

Tell me in the comments…

Imagine if we priced our services in order to neutralize the exchange of energy. How would that change the way we deliver and receive services?

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Stephanie Hayes Business Strategist and Coach for Small Business and Entrepreneurs. What to do when you're feeling stuck in your business? How to scale your business to get sustainable growth? Stephanie is a business success coach for experienced entrepreneurs, creating detailed business models and plans (Vancouver).

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