Never Stop Building Your Brand. Strengthen What You Stand For.

Every opportunity you can, you need to flex your brand muscle. You need to train and feed that puppy so it stays alive and healthy, and continues to grow.

by | Jun 1, 2018 | 0 comments

Never stop building your brand.

Make everything you do strengthen what you stand for.

Let’s get something clear here, first…. your brand is not your logo, or your colours, or the font you use on your website. Those are your visual identity.

When I say brand, I mean “what others say about you.” Your brand is the essence of your business. It’s the culmination of what you do and say and the way you choose to get things done.

It’s the reason your perfect clients will turn their heads when you appear and stare at you with laser focus because you are *it*.

What would those people say about you? Those perfect clients?

That’s your brand.

But proclaiming it doesn’t make it so. Your brand is not a Boolean thing that’s either off or on. And once it is so, it doesn’t stay so, unless you keep it real and true.

Every opportunity you can, you need to flex your brand muscle. You need to train and feed that puppy so it stays alive and healthy, and continues to grow.

Once you start to think of your brand as something you need to maintain and uphold, it starts to permeate everything you do.

Show, don’t tell. I can say I am more experienced than my competitors till I am blue in the face but if I don’t prove that to you, it’s never going to be something you say about me, and therefore it ceases to be my brand.

In this realization, you should really be building two plans – a marketing plan and a brand strengthening plan. One is your opportunity to tell the world about what you have to offer and the other is a plan to give them reasons to believe. These two efforts often get mixed together but when I work with my clients, we purposely split them out because brand strengthening is distinctive and surgical and is never done well when confused as marketing.

In everything you do, all the visible ways you show up, remember that you are constantly building your brand, always keeping it healthy. ⠀

Tell me in the comments…

Knowing this, what are some ways you can build out your brand? Where can you be more present and engaging, compelling your perfect clients to recognize your unique gifts?

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Stephanie Hayes Business Strategist and Coach for Small Business and Entrepreneurs. What to do when you're feeling stuck in your business? How to scale your business to get sustainable growth? Stephanie is a business success coach for experienced entrepreneurs, creating detailed business models and plans (Vancouver).

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