Don’t Sell The House Because You Don’t Like Cutting The Grass
If you feel the slightest pang of “Ugh” or an eye-rolling sigh when you think of some deliverable or service or task – news flash: it’s not right for you. So ditch it, not the whole business.
Don’t sell the house because you don’t like cutting the grass (this is a true story, btw).
Or throw the baby out with the bath water. And so on.
My client actually mentioned this to me a few weeks ago when we were talking about her business. She had been questioning her whole business model because of one dip in profitability.
Something felt off but she couldn’t put her finger on it. So, instead of being able to focus on resolving one particular issue, her mind made itself up and decided the whole business was flawed and she should just renovate everything.
Well, we solve a problem like that by looking at facts. Methodically, structurally, peeling back the layers until we have an answer.
What we discovered was that there was a piece of her business that was taking not only all the time and resources but also all her emotional energy and when she really thought about it, she hated the work.
It was a hangover from her previous life with her slowly inching forward business, and not her new, rapidly growing super star business.
She was bold and surgical and cut out the diseased part immediately. The result?
Time to think. And plan.⠀
What had happened if she’d just deep sixed the whole business because there was something just not sitting right?
A whole giant-sized serving of missed opportunity.
We don’t do a tremendous job, on the whole, of being surgical in our businesses. Nor do we do a great job of letting our physical sensations be tattle tales for what we really want.
But let me tell you – if you feel the slightest pang of “Ugh” or an eye-rolling sigh when you think of some deliverable or service or task – news flash: it’s not right for you.
So ditch it, not the whole business.
As you progress on your entrepreneurial journey, you will be constantly course correcting and getting really good at that business surgery.
Might as well start practicing now and flexing that muscle.⠀
Tell me in the comments…
What part of your business is causing you to think “Nothing’s working!” Or “I should just give up!”? Where do you think you could dive deep to figure out the real issue?
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