Articles » Stephanie Hayes Online Business Strategist and Coach

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Pull Up a Chair for Some Stories on Building a Business

How to Overcome Perfectionism and Procrastination In Your Business

I want to share a story of a client who was struggling to overcome perfectionism, because it's just like so many other stories I hear that are the same. Sarah was a “freezer". She spent far more time being anxious about what she had to do than actually doing it. She would work herself up into an absolute tizzy every time she had a deadline, and would end up in tears, begging me to help her get through it. She thought she had a...

Don’t Be Satisfied With Stories

Your story gets to be whatever you make it. But you have to make it... don’t let your story happen to you.⠀Don't be satisified with stories. What’s your business story? How will your great myth unfold? Will you be the Goliath that slays all your challenges? Will you be the tortoise that shows the hare what you’re made of? Will you be the epic warrior who arrives on the battlefield ready to fight? Will you be Thumbalina, who, though tiny, captures hearts? Your story gets to be...

Only You Own Your Time

Time management issues are symptoms of a bigger problem that no system is going to solve.Only you own your time. If I had a dollar for every time I heard someone tell me they just “don’t have time for everything”, I wouldn’t have to be selling anything ever again. It’s not so much that the sentiment is incorrect, but rather that it’s always delivered with this tone of resignation, as if their circumstance were completely beyond their control, and that they were the victim of some...

You are the centre of everything.

This is your rally cry and should serve as your bible when deciding what you’re going to take on. You are the centre of everything. Not kidding. Your business universe revolves around you, and so it should.  We are told all our lives not to take up space, show up in big ways, draw attention to ourselves or appear to be focused on anything other than everyone else.  Time for that notion to go away, because if you don’t focus on yourself, you cannot build a successful business. You...

Don’t forget about the profit.

Looking at your profit as a potential investment changes the decisions you make around your money. Don't forget about the profit. “My business made me $500,000 last year!” Whoa, awesome dude. Sounds great, right? Lucky girl. What that lucky girl didn’t tell you is that it cost her $437,000 to make that revenue. We’re not thinking about profitability nearly as much as we should, and that’s a shame. Not just because you want to know the real value of your business but, because a focus...

You don’t need a marketing plan. You need a marketing habit.

So create the habit - show up every day and make yourself visible. So create the habit - show up every day and make yourself visible. Clients always come to me, fretting that they haven’t planned out all their marketing activities in minute detail and that clearly unless everything was orchestrated perfectly, they shouldn’t even try to begin. I get it. Marketing is this big black box for a lot of people. Add to the mix that it also feels very uncomfortable, sleazy, disingenuous and...

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